Problem #1: Website Content

All web pages on the site need more text content to increase and support your keywords for a healthy search engine marketing campaign. Research shows that most plastic surgery candidates want to see "Before and After" pictures of your work. Therefore, we need to make these photos readily available on your website. Contact information should be on every web page, as well.

Recommended Solution: Increase relevant content on each page for select keywords. We can gather relevant content on the Internet to add to your site content or we can have our copy-writers construct content that is specific to your practice and your philosophy in the practice of plastic surgery. We can construct a Photo Gallery for your website. We will need the images from you, and testimonials from your patients.

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Problem #2: Website Functionality

The navigation structure and architecture should be intuitive and easy to use. Visitors should be able to easily navigate to the page of interest with one click. Don't make your visitors have to hunt through your site to find the information they want. Make sure the links in your navigation structure are easy to click on. Sites that employ Javascript (mouse roll-over effects) are sometimes tricky and require visitor agility with the mouse. The fancy effect is sometimes not worth it. It will frustrate your visitor and they will 'bounce' off your website to return back to the search engine results page, where they will click on your competitor's website instead. And, therefore, you've lost a potential customer.

Recommended Solution: Navigation structure should be clearly labeled and organized. Keep fancy techniques like Javascript roll-overs to a minimum. Use text whenever possible instead of graphics, because spiders can read text, spiders cannot read graphics.

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PROBLEM #3: Website Stickiness

The average Internet user only skims-over the Home page when trying to find the information they are looking for. If your Home page does not provide an easy way to navigate to the information your customers are looking for within 20 seconds, they will simply hit the "Back" button on their web browser and return to the search results page to find another web site. Therefore, it is imperative that your Home page provides the information they want or puts the information within their reach with only one click away. The fewer the clicks the better. The less they have to read, the better. Using images to convey a message is faster and quicker than words. If possible, use images with words to provide fast and easy navigation from the Home page.

Recommended Solution: Add some “Before and After” photos to the "Home" page with a link to your  “Photo Gallery”. Links to the "Before and After" should be in graphic format (not as text-links) to attract the customers to click on them. We will build special graphics for the "Photo Gallery", "Newsletter Sign-up" and any other feature that adds value to the "Home" page.

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PROBLEM #4: Financing Options for your Customers

As plastic surgery continues to flourish in the U.S.A, more and more of mainstream American's are looking for the opportunity to have cosmetic surgery. By putting a graphic banner or ad on your Home page about "Financing Options", you are letting your customers know that you care about the needs of your customers and you understand their concerns. By providing "Financing Options" for them to read, you are eliminating their fears and misconceptions that cosmetic surgery is only for the rich and famous. You are further encouraging your customers to trust you and it opens the door for alot of potential customers who are interested in plastic surgery, but are just not sure if they can afford it.

Recommended Solution: Create a banner ad/graphic button to add to every page of your website that announces your "Financing Options". There are several companies that specialize in lending options for customers. You need to investigate those options and sign up for them to make them readily available for your patients.

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PROBLEM #5: Sign-up Monthly Newsletter Needed

Newsletters keep your practice fresh in the minds of your potential customers. A monthly newsletter is a great way to stay in front of your target audience and entice them with special discounts or services you offer. Another incredible advantage of writing a monthly newsletter is having fresh, unique content written about your practice. Each newsletter will be published to an "Archive Newsletter" section on your website which will act as additional "spider food" to attract the search engines. Search engines want to see that you have a healthy, 'breathing' website. That is, a website that is constantly being updated and not sitting on a shelf on the WWW collecting dust. The search engines measure the last time your content was updated as a way to determine how 'alive' your site is. Publishing monthly newsletters to your website creates another incentive for the search engines to reward you with higher listings in their index. Higher listings means more traffic and that, in turn, means more customers!

Recommended Solution: We will set-up a "Newsletter Sign-up" feature that appears on every page of your website. We use a company called "Practice Helpers" for writing creative and customized monthly newsletters for your practice. To learn more about this service, please visit www.practicehelpers.com. 

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