Pay-Per-Click Marketing Services [back]
PROGRAM OVERVIEW
Top search engine placement marketing program
includes initial consultation, keyword analysis,
competitor analysis, market research, custom
marketing plan, web site evaluation, account set-up,
daily monitoring of each keyword, statistical
tracking of campaign performance, and monthly
reports.
BOTTOM LINE RESULTS
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Customized marketing solution to driving
targeted traffic to your web site.
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Top
ranking in all the major search engines such
as Google, Yahoo, AOL, Ask Jeeves, Alta Vista,
Hotbot, Iwon, Netscape, and many more.
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Increased exposure to online audiences who are
searching for your products or services.
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Scalable
program with measurable results to fit your
goals and marketing budget.
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HOW
IT WORKS
We will work with you to identify and strategize the
following:
-
gather
information about your business, your product,
your customers, your competitors, your monthly
sales goals, target ROI and your marketing
budget
-
research
the Internet marketplaces to find your
targeted audiences (keyword analysis)
-
define
your marketplaces on the Internet (market
analysis)
-
develop
a marketing plan based on your budget to
penetrate those marketplaces that will
generate a maximum return on your investment (ROI)
-
perform
a competitor analysis to gain a foothold in
each marketplace
-
review
the content and performance of your existing
web site
-
recommend changes to be made to your web site
for site optimization and keyword relevancy
-
customize titles, descriptions and landing
page URL per keyword per campaign
-
create
tracking codes for all URLs per campaign to
track results
-
install,
troubleshoot and test tracking codes on all
landing web pages
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DELIVERABLES
1)
Search Engine Ads
Accounts will be set up with the major pay-per-click
search engines, which include Google Adwords, Yahoo
Marketing (formerly known as Overture) and Miva.com
(formerly known as FindWhat.com). A credit card is
needed to open each account with the search engines.
Keyword ads will be written and submitted to each
search engine. A fixed marketing budget can be set
on each account, to make sure you stay within your
spending limits. Tracking codes will be tested to
make sure they are tracking results from all clicks
in each search engine.
2)
Ongoing Maintenance and Statistical Tracking
Every week, traffic data will be reviewed and
changes will be made to each campaign. Our marketing
specialists will:
-
identify keywords that are converting and not
converting
-
adjust the bids up for converting keywords and
adjust bids down for non-converting keywords to
ensure a maximum ROI
-
landing pages will be changed and monitored to
ensure minimum bounce rates
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new ads will be written and tested for each
keyword group and results will be monitored to
identify the top performing ads
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top
performing ads will be implemented for all
campaigns
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3)
Reports
As well as managing your bids and keyword listings
each day, we will conduct a monthly analysis of your
overall campaign performance. Each month you will
receive a report with statistics showing the
performance of each campaign. The reports will
include the following information per campaign:
-
Total number of clicks
-
Total number of unique and returning visitors
-
Total cost per campaign
-
Total responses generated (how many customers
filled out the form page for more info)
-
Average Cost-per-Click (ACC)
-
Bounce rate on web pages
-
List of
top performing keywords and their statistics
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We will review the reports with you each month and
answer any questions you have or review any changes
you’d like to make to your program.
VARIOUS CAMPAIGNS
Google Adwords
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Regional campaigns
Examples 1: When someone with an internet
connection (ISP) in your city
types in “plastic surgeon”, your listings will come
up in the search results.
Example 2: When someone with an internet connection
(ISP) in your city types in “[your city] plastic surgeon", your listings will come up in
the search results.
Nation-wide campaigns
Examples 1: When someone types in “[your
city] plastic
surgeon”, regardless of their internet connection or
where they are in the world, your listings will come
up in the search results. |
Yahoo
Marketing (formerly known as Overture)
Content Match campaign
Miva.com (formerly known as FindWhat.com)
Standard campaign
RECOMMENDATIONS
AND COSTS
We will work with you to determine your goals
and objectives, then we will make recommendations as
to which campaigns should be implemented for your
business. A setup fee is accessed for each campaign.
A monthly marketing budget is determined for each
campaign. A monthly maintenance fee is assessed for
pay-per-click bid adjustments and monthly reports. All programs are scalable to meet your
budget and objectives. All costs and recommendations
are provided in a customized quote for each client.
Monthly
marketing budgets will be determined and agreed upon
before ads go live in the search engines. A credit
card is needed for each search engine account.
Monthly maintenance and tracking fees are billed on
the 25th of each month, after services are rendered.
A credit card is needed on file for monthly
maintenance fees.
Typically, setup fees range from $800 to $1500 per
campaign for up to 100 keyword ads.
Typically, our clients set monthly marketing budgets
that range from $500 to $3000 per month. Monthly
maintenance fees are 15% of the monthly spend
(minimum $250).
Please contact us for a custom quote.
TIMETABLE
Setup takes approximately 1 week per campaign.
Typically, search engines approve campaign listings
within 3-4 business days.
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