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What is Link Building and why do I need it?
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The latest changes in
search engine technology has placed significant
importance on the quality and quantity of backlinks
to your website. Building backlinks is the process
of developing relationships with other web sites
through hyperlink exchanges with similar or related
websites. Backlinking with other websites is a way
to build popularity for your website. Google and
other search engines measure your sites' popularity
by analyzing your backlinking partners. Depending on
the quantity and quality of your backlinks, the
search engines will determine how popular your
website is on the Internet. If the search engines
determine that your website is 'popular', they will
award you with higher rankings in their index.
There are two ways we build backlinks for your
website:
1) One-way Backlinks
2) Article Syndication
One-way
Backlinking
We will building one-way, content-related backlinks with
websites that have a PageRank 2 or higher.
Each keyword has varying competition and warrants
different levels of link building. That is, we will
build more backlinks for highly competitive keywords
like “los angeles plastic surgery”, than we would
for the keyword “los angeles laser hair removal”.
To determine the quality of links, we review several
factors:
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1) Relevance of the link (whether it is from a
broadly related field or not)
2) Quality of the link (what is the Page Rank value
of the web page giving the link, whether the web
page giving the link is a link farm, directory,
etc.)
3) Value of the link (how many outgoing links are
there on the web page giving the link)
4) Anchor text of the link (what is the source
anchor text) - this basically increases the
possibility of the website to rank for the
particular keyword that is present in the anchor
text.
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Our Link Building Program ensures that these quality
checks are met. We hand select each website that we
request a link from, determining the quality of that
particular web page, ensuring it is adhering to all
the search engine ethics.
The number of backlinks acquired per web page will
be determined by keyword competition and weight.
However, adding backlinks too quickly to a website
can put up a ‘red flag’ with search engine spiders.
Therefore, a slow, steady, gradual building of
backlinks is recommended. Backlinks are acquired
over 2-3 month period.
Monthly reports are sent to monitor the link
building process.
Article
Syndication
Article syndication is the process of writing and
submitting keyword-rich articles to other websites
that link back to similar keyword-rich articles on
your website.
Research suggests that Google’s algorithm measures
the content relevancy of the pages that link back to
your site to verify that both linking pages discuss
the same topic. By submitting well written,
keyword-rich content articles to various websites
(such as online directories, online journals, ezines,
blogs, etc.) for online publishing, your website can
establish highly specific web pages that support the
keywords of interest. There are many benefits to
doing this:
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1) Well written advisory articles, which
are successfully published on a number of
different websites, help
establish your site as an authority on a
particular topic.
2) A single article can have multiple
links coming back to your website, thus allowing
you to get a number of links back to your site
using various anchor texts.
3) A syndicated article allows you the
freedom to "not" share the links on that web
page with any other external domain.
4) Articles have a much longer life span.
A well written article is usually not taken down
and even after many months/years would be filed
in the Archive Section of the website thereby
giving your website long term benefits of the
links embedded in those articles.
5) Articles on other websites are very
strong sources of direct traffic to your
website.
6) Articles syndicated on numerous
websites, allow your articles to get ranked for
some keywords and possibly having the capacity
to capture a top 10 listing for a keyword in due
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Syndication of
optimized articles will be submitted to various
general and industry specific websites, and
broad-based content websites that accept articles
from various industries, usually classified in
industry-related categories. Some articles will be
accepted and others will not. Pacific Internet has
no ability to influence whether or not an article is
accepted for publication when submitted to various
web sites. However, we make every effort to ensure
the submitted articles meet the guidelines set forth
by each website.
Article Creation
SEO copywriter will construct a
search-engine-friendly, keyword-rich article that
entices the search engines and customers. Each
article will be 300-400 words in length. Articles
will be informative and educational in nature. All
articles will be submitted to client for one round
of article revisions. After revisions are made, they
will be converted into HTML format in preparation
for the submission process.
Submission of Articles to Selected Online
Publications
Each article will be submitted to different
online publication sites. The submission process
varies for each site. Articles must be formatted to
meet submission guidelines set forth by each online
publication site. Each article will be customized
with HTML, according to the publishing websites’
specifications.
Links to the published articles are sent via
email each
month for verification.
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